He then spent several years with McKinsey & Co. with a dual focus on Marketing and the Media & Entertainment Industry. He served clients on four continents on issues relating to adapting to the new digital reality.
He was a key executive during the turnaround of DTN, the world’s largest media company focused on the agriculture market, and ran their advertising businesses, including The Progressive Farmer, the world’s largest farm magazine.
He is a Founder of Social Media Contractors, a social media agency serving clients from coast to coast.
He has spoken at conferences and universities around the world, particularly on issues around Social Media and how it interacts with other Marketing tactics. He has been interviewed on networks around the world, from the USA to France to Israel.
He has led several startup organizations, is a board member of Conceive Nebraska, and is on the Advisory Board of Infotec, the Midwest’s largest IT conference.
Adrian graduated from Harvard College and has an MBA from the Wharton School, University of Pennsylvania.
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